Reed Exhibitions Continues To Grow

The world’s leading exhibition organizer, Reed Exhibitions with 500 events in 39 countries, reports 7 new acquisitions in 6 countries during the first half of 2012.

From Brazil to Turkey, Australia to China, India and Indonesia, these new partnerships strengthen the global portfolio of events that cover sectors from global transport and logistics to household products, the medical sector to energy, tourism, mining and hospitality.

In Latin America, Reed Exhibitions became the largest exhibition organizer with the full acquisition of Alcantara Machado (a Joint Venture that began in 2005) In addition the acquisition of MOVIMAT, South America’s leading intra-logistic trade show taking place in Sao Paulo further strengthens the portfolio integrating with Reed Exhibitions own Global Transport & Logistic Group. The acquisition also brings the number of events organized by Reed Exhibitions in the Americas to 81 of which 52 are in Brazil. The diversity of the portfolio includes 10 industry sectors ranging from medical to travel, engineering to environment, publishing to property, design to construction, food to recreation.

“Brazil is a clear opportunity for Reed Exhibitions global brands and expertise and we are committed to growing our portfolio through acquisitions to sustain our leadership in the region. Brazil is now our 4th largest country of business, with events in 10 cities and some 250 employees,” said Mike Rusbridge, CEO Reed Exhibitions.

This month Reed Exhibitions announced a partnership agreement with Turkey’s largest exhibition organizer TUYAP who organize 100 exhibitions in 5 cities throughout Turkey and own the Tuyap exhibition halls in Istanbul. The acquisition complements Reed’s existing global portfolio of events in the medical, logistics, food processing, hospitality and food industries. The strategic importance of this partnership is highlighted by the opportunities it gives Reed Exhibitions to offer stakeholders a presence in Turkey, “a growth region of significant importance to us,” said Rusbridge.

The recent announcement of a joint venture partnership with Panorama Exhibitions based in Jakarta, adds to the growing portfolio of events organized by Reed Exhibitions Asia Pacific and marks the company’s first step into Indonesia, considered to be a highly attractive destination for foreign direct investment and at the heart of the ASEAN economic community. As the key player in the region, Panorama Group operates events in b2b and b2c sectors including weddings, construction, franchise, maternity, and maritime among others, many of which resonate with similar events within the global portfolio of Reed Exhibitions.

“Beyond the BRIC economies, Indonesia ranks high in the business agenda of multiple industries around the world. Our customers are telling us to bring them to Indonesia and help them find new business, We believe this is the right time to be here”, said Rusbridge.

Reed Exhibitions has made two major acquisitions in China so far this year, Reed Huabo Exhibitions, part of Reed Exhibitions China acquired the China Daily Use Article Trade Fair in a new collaboration with CCAGM Exhibition (Beijing) Holdings Co that will see a new join venture called Reed Huabai Exhibitions.

With some 3,200 exhibiting booths and now in its 106th edition, the event serves China’s entire household consumables and department store industries, and with consumer spending growth in China of 15% between 2011 and 2012, the event is set to be China’s largest household product show this year.

China as one of the world’s most lucrative and fastest growing consumer markets, and Reed Exhibitions organizes some 46 events in the country across 10 industry sectors.

At the same time, Reed Exhibitions China the leading organizer with 34 events scheduled in 2012 across 8 industry sectors, also announced a joint venture called Reed Hongda Exhibitions, with the China International Automotive Aftermarket Expo and China Auto Accessories Trade Fair in Zhengzhou. The city of Zhengzhou is strategically critical as it connects the western and eastern Chinese markets. In the short term, Reed Exhibitions aims to enhance the event’s effectiveness by boosting its content and overall presentation and in the long term, Reed Exhibitions will develop CIAAF into the landmark annual event in Asia’s auto aftermarket sector.

“We plan to effect a significant increase in the number of international exhibitors and buyers by utilizing Reed’s global resources with international offices and extensive sales networks across Asia, Europe, The Middle East and the US. In recent years, China has seen its automotive industry rapidly expand and become the largest manufacturer and consumer of automobiles”, said Rusbridge.

Reed Exhibitions acquired the majority stake in All-Energy Australia earlier in 2012, adding to Reed Exhibitions Australia and its portfolio of events (8) in the sustainability and energy sectors. With over 3,600 participants in 2011, the event was launched in 2009 and is the single largest clean energy event in country. Reed Exhibitions Australia runs 29 events in 7 industry sectors and this new addition also adds to Reed’s growing portfolio of alternative energy events in the UK, Brazil, Japan, Singapore and Abu Dhabi.

“The growing renewables and alternative energy portfolio is expanding rapidly and All-Energy Australia is another significant addition. Australia’s strong economy and proximity to the fast developing Asian markets, together with the Government’s measures to address climate change means the country’s clean technology industries are poised for growth”, said Rusbridge.

A joint venture partnership has also been agreed with Manch Communications based in New Delhi, India, who are the leading organizer of warehousing and logistics events. Under the new name of Reed Manch Exhibitions the aim is to grow a portfolio of B2B trade shows dedicated to the warehousing, cold storage, transport & logistics and materials handling industries fitting the needs of these rapidly developing sectors of the Indian economy. The logistics market in India is estimated at 5bn and the sector is expected to grow at a rate of 15% per year.

Less than a month after the development of Reed Manch Exhibitions the first launch show has been announced: The inaugural India Composites Show will serve a market which is expected to grow by more than 20% this year. It will also draw on Reed’s global expertise and strength in the lightweight and non-ferrous materials industries. Reed’s market-leading portfolio of events in this sector includes ALUMINIUM and Composites Europe, which will be leveraged to bring international content to the Indian event.

Tags: Reed Exhibitions

Category: Exhibition News